Why Our Website is Important to Us

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Here at John Finnigan School of Motoring, we have recently had a brand new bespoke WordPress website done for us. Being the kind of business we are, we felt that it was important that our website is always fresh and updated. We want it to provide use to our target audience, and be helpful and offer any information that they may be looking for.

We’ve been working closely with digitally focused business Penthouse Digital, who have helped us really understand the importance of having a website and how it can benefit our customers and help us actually generate a return online.

What does our website mean to us?

For us, our website is the digital shop window for our clients. It expresses our service offerings and provides any on hand helpful information that you may need. As we are a local business and mainly provide our services to people within the local area, sometimes it’s good to have another way of spreading the word and making more people aware of what we do.

A lot of the time when people are looking to start driving lessons, they will search online for instructors near them, and so we want to ensure that when people are looking, they find us. By making ourselves visible online like this, we can attract more clients and get more people on board and learning to drive with us. Not only this, we also have a monthly blog and other information available so that our audience can find out relevant facts. Each month we try to pick a blog topic that appeals to our target audience, such as what kind of lessons they should go for, or how to handle pre driving test nerves. This also makes our website not just relevant to new customers seeking lessons, but also students we’re already working with, who maybe struggling with nerves of their upcoming test and want some advice on the best ways that they can prepare.

The importance of websites for businesses

The internet tends to be the answer to everything these days. Whenever we have a question or are looking for information about particular services or products, it tends to be the place that we turn to. Therefore, as a small business, not having a website could potentially mean missing out on a lot of potential customers. Without making yourself visible online, people aren’t going to be able to find out about you as easily, and as a result this could lead to them turning to your competitors instead.

So with us for example, our potential customers may search for terms like “driving lessons in Inverness”. This would most likely bring up a whole category of results, which makes it even more important to stick out. To do this, we ensure that our website is packed with simple but useful and key information that our target audience would be looking for, such as prices, availability, and information about tests.

If you have found our website useful and want to get in touch regarding driving lessons with us, simply call us on 01463 230 812 or 07736 948 021 or send an email to johnfinnigan@hotmail.co.uk and we will be more than happy to help.

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