So, here’s all you need to know about GDPR, what it means for small businesses, and how we’re progressing with it here at John Finnigan School of Motoring.
GDPR stands for General Data Protection Regulation, and this is a law within the EU that ensures data protection and privacy. It’s basically an introduction of new rights for you as a customer that prevents your data from being shared where you don’t want it to. And on the flip side, a new set of rules for businesses that state what they can and can’t do with customer data. So, for example, this is why you have been receiving emails from companies requesting for your agreement to remain on their mailing list, as without it they are no longer entitled to have your data on their files, nor are they allowed to contact you.
Basically, unless a company is GDPR compliant, they are no longer able to have access to client data. As a small business, you must seek permission from the client first. For example, here at John Finnigan School of Motoring we collect client data and so it is essential for us to be compliant with GDPR, and as of last month, our website has been updated so that is in keeping with these new regulations. Before we contract their data, the customer must agree to the terms of what it is being used for, who has access to it, and how long for.
You may see that we have a contact page on our website, where new or existing customers can come become acquainted with us. As a result, this means that we have access to some of their data, such as their name, email address or phone number. However, with these new regulations, we would not be able to do anything else with that data, such as adding them to our mailing list, without them consenting to it first as this would be a breach of privacy. Customers also have the opportunity to cancel or withdraw our access to their personal data at any time they want.
Our website is a great asset to us as a business because it tends to be how a lot of our pupils find us and go on to book their lessons with us. When it comes to driving lessons, it is common for people to go about finding an instructor by looking online for ones that provide lessons within their local area. Because of this, we like to ensure that our site is packed with useful information and tips that our target audience would typically be looking to find. So, we provide information on the types of lessons you can buy, our pass plus scheme, as well as information about both the theory and practical tests and a monthly blog where we discuss topics that appeal to our audience.
Once people have browsed through the options we provide for lessons as well as the prices, they can click to contact us in regards to booking and becoming a pupil. Because of this, it is crucial that the website is fully GDPR compliant as it means customers will be passing on their personal details to us. By meeting these regulations, it ensures that we are never in breach of any client data and that it remains looked after in accordance of the clients wishes. Their data can never be used or shared without prior consent from them.
We hope this information has been useful for you, and if you are interested in booking lessons with us, don’t hesitate to get in touch!